{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "aashuu",
  "home_page_url": "https://www.aashuu.me/",
  "feed_url": "https://www.aashuu.me/feed.json",
  "description": "Essays and builder notes from aashuu (Ashutosh Kumar), founder of 2C Labs.",
  "icon": "https://www.aashuu.me/aashuu/aashuulogo.png",
  "favicon": "https://www.aashuu.me/aashuu/aashuuprofile.png",
  "language": "en",
  "authors": [
    {
      "name": "aashuu",
      "url": "https://www.aashuu.me/",
      "avatar": "https://www.aashuu.me/aashuu/aashuuprofile.png"
    }
  ],
  "items": [
    {
      "id": "https://www.aashuu.me/articles/ai-doesnt-need-to-think-like-humans-to-beat-humans",
      "url": "https://www.aashuu.me/articles/ai-doesnt-need-to-think-like-humans-to-beat-humans",
      "title": "AI Doesn't Need to Think Like Humans to Beat Humans.",
      "content_text": "AI Can't Think Like Humans, But AI Doesn't Need to Think Like Humans to Beat Humans.",
      "summary": "AI Can't Think Like Humans, But AI Doesn't Need to Think Like Humans to Beat Humans.",
      "image": "https://www.aashuu.me/og/ai-doesnt-need-to-think-like-humans-to-beat-humans.jpg",
      "date_published": "2026-09-14T00:00:00.000Z",
      "tags": [
        "AI",
        "Technology",
        "Engineering",
        "Future",
        "Research"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-to-get-maximum-results-with-minimum-effort",
      "url": "https://www.aashuu.me/articles/how-to-get-maximum-results-with-minimum-effort",
      "title": "How to Get Maximum Results with Minimum Effort (Game Theory)",
      "content_text": "Learn how to maximize your results with minimal effort using game theory principles.",
      "summary": "Learn how to maximize your results with minimal effort using game theory principles.",
      "image": "https://www.aashuu.me/og/how-to-get-maximum-results-with-minimum-effort.jpg",
      "date_published": "2026-09-10T00:00:00.000Z",
      "tags": [
        "Mental Models",
        "Productivity",
        "Strategy",
        "Unfair Advantage"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-ai-actually-works",
      "url": "https://www.aashuu.me/articles/how-ai-actually-works",
      "title": "How AI Actually Works.",
      "content_text": "If you don't understand AI by the end of this, the next decade will confuse you. The biggest mistake you can make right now is thinking AI is just a technology shift.",
      "summary": "If you don't understand AI by the end of this, the next decade will confuse you. The biggest mistake you can make right now is thinking AI is just a technology shift.",
      "image": "https://www.aashuu.me/og/how-ai-actually-works.jpg",
      "date_published": "2026-07-29T00:00:00.000Z",
      "tags": [
        "AI",
        "Technology",
        "Future",
        "Engineering"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-dirty-money-actually-moves",
      "url": "https://www.aashuu.me/articles/how-dirty-money-actually-moves",
      "title": "How Dirty Money Actually Moves.",
      "content_text": "How Dirty Money Gets Clean (Without Being the Criminal)",
      "summary": "How Dirty Money Gets Clean (Without Being the Criminal)",
      "image": "https://www.aashuu.me/og/how-dirty-money-actually-moves.jpg",
      "date_published": "2026-07-25T00:00:00.000Z",
      "tags": [
        "Business",
        "Crypto",
        "blockchain",
        "Unfair Advantage"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/the-trillion-dollar-race-for-your-mind",
      "url": "https://www.aashuu.me/articles/the-trillion-dollar-race-for-your-mind",
      "title": "The Trillion Dollar Race for Your Mind.",
      "content_text": "The real product is not ChatGPT, Claude, Gemini, Grok, or Meta AI. Its you.",
      "summary": "The real product is not ChatGPT, Claude, Gemini, Grok, or Meta AI. Its you.",
      "image": "https://www.aashuu.me/og/the-trillion-dollar-race-for-your-mind.jpg",
      "date_published": "2026-07-12T00:00:00.000Z",
      "tags": [
        "AI",
        "Business",
        "Future"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-to-force-your-brain-to-do-hard-things",
      "url": "https://www.aashuu.me/articles/how-to-force-your-brain-to-do-hard-things",
      "title": "How to Force Your Brain to Do Hard Things.",
      "content_text": "The human brain is wired to avoid hard things. But if you want to achieve something extraordinary, you need to learn how to force your brain to do hard things.",
      "summary": "The human brain is wired to avoid hard things. But if you want to achieve something extraordinary, you need to learn how to force your brain to do hard things.",
      "image": "https://www.aashuu.me/og/how-to-force-your-brain-to-do-hard-things.jpg",
      "date_published": "2026-07-08T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Mental Models",
        "Unfair Advantage"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-to-build-your-own-llm-from-scratch-in-5-stages",
      "url": "https://www.aashuu.me/articles/how-to-build-your-own-llm-from-scratch-in-5-stages",
      "title": "How to build your own LLM from scratch in 5 Stages.",
      "content_text": "Build your own LLM from scratch in 5 Stages: exact pipeline behind GPT and Claude",
      "summary": "Build your own LLM from scratch in 5 Stages: exact pipeline behind GPT and Claude",
      "image": "https://www.aashuu.me/og/how-to-build-your-own-llm-from-scratch-in-5-stages.jpg",
      "date_published": "2026-06-22T00:00:00.000Z",
      "tags": [
        "AI",
        "Engineering"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/no-fucking-fear-once-you-understand-the-pattern",
      "url": "https://www.aashuu.me/articles/no-fucking-fear-once-you-understand-the-pattern",
      "title": "There’s No Fucking Fear Once You Understand The Pattern.",
      "content_text": "There’s no fucking fear once you understand the pattern. The pattern is the same for everything. And once you understand it, you can never be afraid of anything again.",
      "summary": "There’s no fucking fear once you understand the pattern. The pattern is the same for everything. And once you understand it, you can never be afraid of anything again.",
      "image": "https://www.aashuu.me/og/no-fucking-fear-once-you-understand-the-pattern.jpg",
      "date_published": "2026-06-12T00:00:00.000Z",
      "tags": [
        "Mental Models",
        "Psychology",
        "Unfair Advantage"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/be-ridiculous",
      "url": "https://www.aashuu.me/articles/be-ridiculous",
      "title": "Be Ridiculous: Why Genius Often Looks Like Madness.",
      "content_text": "Be ridiculous. Its the only way to become the best version of yourself.",
      "summary": "Be ridiculous. Its the only way to become the best version of yourself.",
      "image": "https://www.aashuu.me/og/be-ridiculous.jpg",
      "date_published": "2026-06-07T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Mental Models",
        "Unfair Advantage"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/before-you-reveal-your-expected-salary-read-this",
      "url": "https://www.aashuu.me/articles/before-you-reveal-your-expected-salary-read-this",
      "title": "Before You Reveal Your Expected Salary, Read This.",
      "content_text": "The Smartest Response to What Are Your Salary Expectations?",
      "summary": "The Smartest Response to What Are Your Salary Expectations?",
      "image": "https://www.aashuu.me/og/before-you-reveal-your-expected-salary-read-this.jpg",
      "date_published": "2026-06-01T00:00:00.000Z",
      "tags": [
        "Career",
        "Negotiation",
        "Psychology",
        "Engineering"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/the-future-of-ai-belongs-to-bharat",
      "url": "https://www.aashuu.me/articles/the-future-of-ai-belongs-to-bharat",
      "title": "The Future of AI Belongs to Bharat.",
      "content_text": "This is the Era of Bharat. The Future of AI Belongs to Bharat.",
      "summary": "This is the Era of Bharat. The Future of AI Belongs to Bharat.",
      "image": "https://www.aashuu.me/og/the-future-of-ai-belongs-to-bharat.jpg",
      "date_published": "2026-03-28T00:00:00.000Z",
      "tags": [
        "AI",
        "Future",
        "Bharat",
        "Business"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/another-wasted-year",
      "url": "https://www.aashuu.me/articles/another-wasted-year",
      "title": "Dont Turn 2026 Into Another Wasted Fucking Year.",
      "content_text": "Dont turn 2026 into another wasted fucking year. You have the power to make it the best year of your life.",
      "summary": "Dont turn 2026 into another wasted fucking year. You have the power to make it the best year of your life.",
      "image": "https://www.aashuu.me/og/another-wasted-year.jpg",
      "date_published": "2026-03-20T00:00:00.000Z",
      "tags": [
        "Career",
        "Psychology",
        "Productivity"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/the-big-lie-about-your-fucking-competition",
      "url": "https://www.aashuu.me/articles/the-big-lie-about-your-fucking-competition",
      "title": "The Big Lie About Your Fucking Competition.",
      "content_text": "You don’t need to beat 1,000 competitors. You just need to outlast them. And the brutal irony. Most of them will quit before the real game even starts.",
      "summary": "You don’t need to beat 1,000 competitors. You just need to outlast them. And the brutal irony. Most of them will quit before the real game even starts.",
      "image": "https://www.aashuu.me/og/the-big-lie-about-your-fucking-competition.jpg",
      "date_published": "2026-03-15T00:00:00.000Z",
      "tags": [
        "Career",
        "AI",
        "Competition",
        "Jobs"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/why-the-future-belongs-to-the-alpha-hunter",
      "url": "https://www.aashuu.me/articles/why-the-future-belongs-to-the-alpha-hunter",
      "title": "Why the Future Belongs to the Alpha Hunter.",
      "content_text": "For centuries, the primary barrier to human progress was the gatekeeping of information. To know something, to truly understand the mechanics of the world, required a physical pilgrimage to libraries, the payment of exorbitant tuition, or years of painstaking trial and error.",
      "summary": "For centuries, the primary barrier to human progress was the gatekeeping of information. To know something, to truly understand the mechanics of the world, required a physical pilgrimage to libraries, the payment of exorbitant tuition, or years of painstaking trial and error.",
      "image": "https://www.aashuu.me/og/why-the-future-belongs-to-the-alpha-hunter.jpg",
      "date_published": "2026-03-01T00:00:00.000Z",
      "tags": [
        "Future",
        "AI",
        "Mental Models",
        "Society"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/the-cost-of-distraction",
      "url": "https://www.aashuu.me/articles/the-cost-of-distraction",
      "title": "The Cost of Distraction.",
      "content_text": "Distraction is the silent killer of your potential. It slowly erodes your focus, your energy, and your time. And once it takes hold, it can be nearly impossible to break free.",
      "summary": "Distraction is the silent killer of your potential. It slowly erodes your focus, your energy, and your time. And once it takes hold, it can be nearly impossible to break free.",
      "image": "https://www.aashuu.me/og/the-cost-of-distraction.jpg",
      "date_published": "2026-02-25T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Productivity",
        "Focus"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/move-that-fucking-needle",
      "url": "https://www.aashuu.me/articles/move-that-fucking-needle",
      "title": "Move that fucking needle.",
      "content_text": "Figure out what moves the needle - then move that f*cking needle.",
      "summary": "Figure out what moves the needle - then move that f*cking needle.",
      "image": "https://www.aashuu.me/og/move-that-fucking-needle.jpg",
      "date_published": "2026-02-19T00:00:00.000Z",
      "tags": [
        "Career",
        "Productivity",
        "Focus",
        "Psychology"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/delusion-is-the-price-of-dominance",
      "url": "https://www.aashuu.me/articles/delusion-is-the-price-of-dominance",
      "title": "Delusion Is the Price of Dominance.",
      "content_text": "Be delusional enough to believe that it's possible. Be disciplined enough to prove yourself right.",
      "summary": "Be delusional enough to believe that it's possible. Be disciplined enough to prove yourself right.",
      "image": "https://www.aashuu.me/og/delusion-is-the-price-of-dominance.jpg",
      "date_published": "2026-02-12T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Mental Models",
        "Self Improvement"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-to-get-your-first-client",
      "url": "https://www.aashuu.me/articles/how-to-get-your-first-client",
      "title": "How to Get Your First Clients Without Experience.",
      "content_text": "How to get your first clients, even with no expertise, no proof, and no audience.",
      "summary": "How to get your first clients, even with no expertise, no proof, and no audience.",
      "image": "https://www.aashuu.me/og/how-to-get-your-first-client.jpg",
      "date_published": "2026-02-02T00:00:00.000Z",
      "tags": [
        "Business",
        "Freelancing",
        "Clients",
        "Marketing"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/the-art-of-not-giving-a-fuck",
      "url": "https://www.aashuu.me/articles/the-art-of-not-giving-a-fuck",
      "title": "The art of not giving a f*ck.",
      "content_text": "The art of not giving a f*ck is the art of prioritizing your energy and attention.",
      "summary": "The art of not giving a f*ck is the art of prioritizing your energy and attention.",
      "image": "https://www.aashuu.me/og/the-art-of-not-giving-a-fuck.jpg",
      "date_published": "2026-01-28T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Self Improvement",
        "Society"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/how-to-lock-in-for-real",
      "url": "https://www.aashuu.me/articles/how-to-lock-in-for-real",
      "title": "How to lock in (for real)",
      "content_text": "Locking in is the only way out",
      "summary": "Locking in is the only way out",
      "image": "https://www.aashuu.me/og/how-to-lock-in-for-real.jpg",
      "date_published": "2026-01-22T00:00:00.000Z",
      "tags": [
        "Focus",
        "Productivity",
        "Self Improvement",
        "Psychology"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/the-pursuit-of-greatness",
      "url": "https://www.aashuu.me/articles/the-pursuit-of-greatness",
      "title": "IN THE PURSUIT OF GREATNESS",
      "content_text": "The only way out is delusional optimism. That is your how. WHY? Because you owe it to yourself and those around you to reach your full potential. Every single person reading this has greatness inside them. The question remains: will YOU go after it or let it slip away.",
      "summary": "The only way out is delusional optimism. That is your how. WHY? Because you owe it to yourself and those around you to reach your full potential. Every single person reading this has greatness inside them. The question remains: will YOU go after it or let it slip away.",
      "image": "https://www.aashuu.me/og/the-pursuit-of-greatness.jpg",
      "date_published": "2026-01-14T00:00:00.000Z",
      "tags": [
        "Self Improvement",
        "Psychology"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/creativity-makes-you-alone",
      "url": "https://www.aashuu.me/articles/creativity-makes-you-alone",
      "title": "Creativity makes you alone.",
      "content_text": "Don't be too creative. It makes you literally alone.",
      "summary": "Don't be too creative. It makes you literally alone.",
      "image": "https://www.aashuu.me/og/creativity-makes-you-alone.jpg",
      "date_published": "2025-12-06T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Design",
        "Society"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    },
    {
      "id": "https://www.aashuu.me/articles/where-is-home",
      "url": "https://www.aashuu.me/articles/where-is-home",
      "title": "Where's home?",
      "content_text": "Home isn't just a location. It's a presence. It's a rhythm. It's a belonging. And most importantly, it's you.",
      "summary": "Home isn't just a location. It's a presence. It's a rhythm. It's a belonging. And most importantly, it's you.",
      "image": "https://www.aashuu.me/og/where-is-home.jpg",
      "date_published": "2025-06-18T00:00:00.000Z",
      "tags": [
        "Psychology",
        "Society"
      ],
      "authors": [
        {
          "name": "aashuu",
          "url": "https://www.aashuu.me/"
        }
      ]
    }
  ]
}